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Fear Setting by Jennifer Doncsecz

November 2, 2018

Every day we are faced with choices and have decisions to make. In business, effective decision-making is critical. A recent Bain research study concluded that decision effectiveness correlated 95-percent of the time with financial performance. Because effective decision-making is so crucial, numerous books have been written on key processes and methodologies to …

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Tapping into the “Experience” Economy by Jennifer Doncsecz

November 2, 2018

Over the years, consumer spending has grown from purchasing goods at conveniently located stores to searching for “sales” from competing retailers and making purchases based on price. In the 1900s, not only did the purchasing of “goods” increase economic growth but so did the birth of the service industry. More currently, and …

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