The New Year is a time for goal setting, reviewing business plans, and formulating strategies. It’s also a time to reflect on the previous year. If accomplishments were made, there’s a great sense of pride. If goals weren’t met, reviewing the actions that led to the shortfall is necessary.
Whether or not last year brought you success, how you respond to events surrounding you is key to your survival.
Be Aware of Life’s Adversities
Travel professionals who operate successful businesses have learned that outside influences can wreak havoc on sales goals as well as the most comprehensive of business plans. They know that downturns, reversals and regressions are to be expected in the travel cycle. Whether or not last year brought you success, how you respond to events surrounding you is key to your survival. As the philosopher Plutarch so poignantly said, “The future bears down upon each one of us with all the hazards of the unknown.”
Rethink Your Goals
If your goals are solely tied to growing your sales year after a crisis occurs, the noose of failure can be suffocating. How you react to what life throws your way is where one’s strength of character is built. Resilience requires understanding that the situation at the moment is not your life, but rather only a moment in your life. Setting goals and evaluating the results offer keen insight for most travel professionals, often determining their direction.
For 2019, perhaps success needs a new definition of what to strive for. Rather than aspiring to reach a specific sales goal, what if instead, you focused on becoming the absolute best that you’re capable of being? What if that was the metric you measure yourself against?
Take Charge of What You Can
If you evaluate how you do anything as a means of improving how you do everything, you develop an advanced sense of self-awareness. Many travel consultants are perfectly capable of hitting sales goals, but not everyone is capable of becoming the best possible versions of themselves. Remember—your goal of creating a personal standard of excellence is something completely within your control and beyond reach of outside forces.
Legendary basketball John Wooden once advised his players on this very subject.“Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming,” he said.
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