Again, because of the flexibility in room rates by hoteliers desperate to fill rooms, the fall is the time of the year to take advantage of bargain-hunting clients.
This is perhaps the most value-hungry traveling public the industry has ever seen.
Additionally, it’s been that way since 2009 when the recession forced most hotels and destinations to include a lot more value to go along with room rates and the overall cost of a getaway, whether that included anything from free rounds of golf to spa or air credit.
This was the smartest approach.
Some hotels that were desperate enough to slash rates never recovered. But the ones that included extra value without significantly cutting rates were the ones to come out of the recession stronger than ever.
The client to pitch last-minute vacations to usually doesn’t have children.
While parents looking to vacation without the kids still have to plan for a babysitter, a client without kids can leave whenever he or she decides.
“I actually like to try and target Millennials for fall travel,” said Emily Bertsch, an advisor with VIP Vacations, Inc. in
in Bethlehem, Pennsylvania. “I’ve seen and heard from so many people that they don’t want to use their vacation time because of the fear of falling too far behind in their work.
“So, I like to go through my database, find the Millennials that can easily pick up and go — they typically are young and spontaneous and don’t have children to coordinate babysitters with — and remind them not to let those vacation days go unused,” Bertsch continued. “I remind them that a break from work and time to unwind helps them recharge and come back even more ready to take on their work.”
Sell Celebration Travel
Since milestone moments worth traveling for can occur in someone’s life from January to December, celebration travel really doesn’t have a peak or low season.
Also, the fall is no different.
Likewise, we mentioned advisors should be promoting destination weddings in the Caribbean and Mexico for clients looking to tie the knot in the fall at a value-packed, all-inclusive hotel.
After all, there is never a time in the year when there are zero family reunions, birthdays, vow renewals and wedding anniversaries.
To put it simply, if you are not selling celebration travel from the first day of the year until New Year’s Eve, you simply do not have a large enough client base.
Family travel is always at its highest during the summer because children are not just off of school. They are also off of school for an extended period of time, giving mom and dad a larger booking window to work with when planning a vacation.